Advertising The Mustard Prince and Marketing My Brand

With all my family, friends and acquaintances knowing that The Mustard Prince in the Condiment Kingdom is published, and a few having bought the book, it is now time to advertise it to a more general audience. This, quite honestly, is more difficult for me than writing the book itself. I have been joining different author and writing groups on Facebook and have been getting advice. A lot of this advice consists of having a social media presence or an author’s page, which is generally common knowledge. Other advice consists of having the right book cover, but there are some that are clearly trying to advertise some sort of site or service that I just ignore. I also watched YouTube videos in advertising books, and some advice is worthwhile, yet some advice seems like a good idea but is just tedious and time-consuming.

The other thing that I have to do now is to market my brand. I brainstormed a few ideas with my wife, and we have decided on posting some sort of insights and reflections regularly on social media. The other idea that we had was to make a newsletter. I have to get an email list for this, but the idea of a newsletter sounds fun and is also just an extension of what I am already doing here with the blogs. This is all work, but it is a challenge that I want to tackle. Once I get a routine going, then I think that it will not be so daunting of a task.

Being a self-published author means that not only do I have to write books, but build a personal brand and market them as well. I am actually looking forward to trying to implement some of these marketing ideas along with joining these different authors and writers groups. The goal is to be able to become a full-time author as my primary profession, but there are definitely some struggles and challenges along the way.